Mobile Campaigns - Nowadays, mobile phones, smart phones and tablets are considered as universal devices for looking up information, making purchases and payments among other. Therefore mobile devices stand as a main channel for interacting with Customers and have a most important role towards the implementation of a proactive strategy involving Customers segmentation and tailored campaigns.
These campaigns may consist on issuing discounts coupons or other initiatives integrated in the loyalty program. Campaigns (Mobile Campaigns) will happen for registered and non registered Clients. For non registered Customers, the system will get Customers’ profiles by appropriated mechanisms.
The multichannel common CRM makes available a global and integrated view of Clients. Therefore it is possible to know Customers behaviour patterns as well as to detect possible patterns breakdowns such as long absence in visiting shops (face-to-face channel). Such breakdowns detections can trigger actions that result in Customer retention (Customer loyalty). These actions such as discounts coupons issuing or announcing new products may happen on any channel.
Identifying the Customer is part of the registration and account creation process. Customer segmentation and corresponding campaigns are defined by the Sales & Marketing departments.
Concerning Self-Service equipment, payments based on NFC, Wallet and QR-Codes stand as more effective alternative when compared with cash payments. This is mainly due to cash payment issues such as vandalism, no change/ change refilling, jammed coins or jammed bill notes, full cashboxes, logistics due to cashboxes swapping, security problems due to money transport (from and to de equipment) among other.
Card virtualisation solutions associated with the management of points or issue of Discount Coupons are also available.