Customer Experience - All of us have been faced with queues and know how frustrating it can be, the feeling of wasting time and not having anything to do! On the other hand, there is also the feeling that our queue is always the one that takes the longest, which increases our irritation. Sometimes there is someone who jumps the queue to ask for information. All this tension also reflects on the staff, which ultimately decreases productivity.
There are several ways in which to improve customer experience regarding waiting time. If, for instance, the Customer can continue to browse around the Shop and has access to information or even to companies’ products or if there are display screens that show TV channels, entertainment content, useful information for the public, information on services and products available in the Shop (Signage TV) or even if there are interactive devices such as kiosks. All these strategies will make time fly and may well lead to some additional sales.